There is a new trend in Serbia fashion design these days. This trend is taking over the streets of Belgrade, showing fragments of Serbian traditions in a different light. Creatives from Serbia want to explore their roots, implementing the symbols and ornaments from Serbian and the Balkans rich cultural heritage into everyday products.
One of these brands is Origin – a young, Belgrade based brand, inspired by the medieval heritage of the Balkans. Origin was founded in 2018 by two women entrepreneurs and friends with the idea to create authentic handcrafted bags and fashion accessories by combining traditional and modern design.
Origin brand unites different skills, materials and ideas to preserve the spirit and tradition of the Balkans. It brings the two worlds together, introducing the local culture in the form of modern bags and accessories. It also represents a link between the customs and contemporary needs, traditional craftsmanship and advanced technology, practicality and high fashion.
Functionality and quality for a long life are of particular importance for Origin. Their leather products are crafted traditionally by Serbian ladies. By purchasing Origin products, you are promoting the economic empowerment of women and endangered individuals as well as the preservation of old crafts.
Medieval patterns from the Balkans inspired Origin products
Playing with different styles and colours makes their products modern and attractive
Origin is founded by two talented ladies who decided that they should change their careers to pursue their passion for leather and beautiful design.
Natasa is an economist with an artistic side, mother of two children and a great adventurer. After 16 years in the public sector, she decided to quit her job and to start her own business which would allow her to express herself creatively. One of her trips to Asia inspired her to create a hands-free bag she would be able to wear to festivals, concerts and sailing – Origin belt bag. And that is how the Origin adventure started!
Bojana is also an economist and probably one of the most creative tax inspectors around. As an environmental activist, she lives the concept of reusing. Because of the need to express herself creatively, she learned to sew and started creating some unique pieces. Although she has a job and three teenagers at home, she decided to start the Origin story together with Natasa to make a difference.
Their interesting and quality bags and accessories you can find in the unique concept store Biro354c in Belgrade.