Biro 354c is a unique concept shop in Belgrade that offers renting and purchase of selected pieces of local fashion designers, as well as the service of redesigning your old clothes.
This authentic concept shop was founded by well known Serbian fashion designer Ana Trosic Trajkovic.
There are two micro-units that are part of the Biro 354c concept – the BiroArtrent and the BiroRecycleria.
Biro 345c is for those people who love fashion as a cultural and sociological phenomenon, who value authenticity and communicate with their clothes.
Also, our concept is for people who do not want to buy poor quality, short life wardrobe, produced under inhumane conditions to follow trends quickly.
Our idea came from the desire to make the home design more affordable, to increase its sustainability and promotion. By renting a dress or clothing combination for a particular event, you will save money, and you will help local manufacturers, artists and designers. By renting a wardrobe, you will help reduce the buildup of potential textile waste.
If you have an unnamed number of wardrobe pieces that you have not worn in 2 years, that has gone through many rounds of elimination – we would like to meet you. Sometimes vintage clothes need a touch of new age, or beautiful material needs to be used for something new.
Now you know, the Biro is green, like Panton’s basic 354c green. We have found one subtle, sweet, way to recycle, extend, maintain, reuse to save and conserve nature. What is your way?