DechkoTzar came about a small series of t-shirts for the band Red Zmaja, in 2001. With the big success of the concept, what followed was the creation of one of the first local t-shirt brands in Serbia. Always in limited edition series, the accent is primarily on excellence in design, quality, outstanding printing solutions, and original packaging. DechkoTzar is not a superhero. He is just a regular guy representing Belgrade at its core. In 2013 a specifically designed collection called DechkoTzar for Belgrade became the official Belgrade souvenir.